| With a 90% registration rate on iWon and a 64% personalization rate on Excite, The Excite Network offers rich and accurate consumer data for pinpoint targeting. Advertisers can target by individual selects alone or in combination, or layer consumer targeting over channel and keyword buys. |
| Download a Complete list of Excite Network Consumer Targeting Capabilities |
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| Consumers can be targeted by self-reported information collected during registration including: |
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Basic demographics such as gender, age, household income, presence of children, education level and more. |
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Geographic breaks including zip code, area code, DMA, state and region. |
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| Available on both iWon and Excite*. |
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| Consumers can be targeted by self-reported information collected during registration including: |
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14 affinities and interests. |
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Self-reported purchase behavior online or by direct mail. |
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| Available on both iWon and Excite*. |
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| Enhanced Targeting offers an even more extensive list of targeting selects. Leveraging consumer data from Infobase, advertisers on iWon can target by: |
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50+ affinities |
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40+ consumer lifestyle profiles |
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Consumer purchase activity |
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...and more |
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| Available on iWon. Set-up fees apply. |
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| Observed visit behavior in 70+ iWon and Excite channels including Autos, Careers, Mortgage Center, Real Estate, Travel, and more. |
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| Available on both iWon and Excite*. |
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| Advertisers can target both Excite and iWon visitors by various technographics which can be used to target rich media and provide an optimal consumer experience including: |
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Domain (e.g. .edu for students) |
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Browser type and version |
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Operating System |
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| Available on both iWon and Excite*. |
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| The ability to reach consumers during a particular time of day adds a dimension of contextual targeting. For a daypart-targeted program, the advertiser benefits from an exclusive presence and ownership during the specified daypart. Dayparts can be customized for any time period and specified for different time zones. Daypart targeting can be layered with channel and keyword buys, and any other targeting filter. |
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| Available on both iWon and Excite*. |
| *Specific selects in each category may differ between iWon and Excite. |
